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Iowa Master Gardener Branding Guide
The goal of this project is to update the overall look and feel of the Iowa Master Gardener program.
New wordmark
The wordmark was updated in a way to bring a modern feel to the design, but still keeping the overall iconic and very recognizable look.
What was changed:
The color pallet was updated to better match Iowa State University Extension and Outreach branding. The "MG" was changed to uppercase lettering with sharper angles that stand tall. The "Master Gardener" text was updated to match the "MG."
Along with these changes, secondary, tertiary, and monogram marks were created; as well as individual design assets for use across all master gardener programming.
Old wordmark:
New wordmark:
Secondary, tertiary, and monogram wordmarks:
The secondary, tertiary, and monogram marks as well as the design assets were created to give some variety to the design but still keep the overall look and feel cohesive.
These elements are meant to be used along side a primary mark, or an Iowa State University Extension and Outreach mark.
Design assets:
Designs using the new Master Gardener branding:
Master Gardener Volunteer Guide
Master Gardener Certificates
Master Gardener Volunteer sticker poster
Homegrown Life Style Online Courses
The goal of this project was to increase engagement and purchases of this course, by designing
targeted ads for use on social media.
Focus areas
The "HGLS" online courses offer three distinct focus areas, Livestock, Acreage Management, and Fruits and Vegetables. I created a set of ads for each of these categories. The ads all follow a similar design style, but each set is tailored to its respective category with imagery and copy.
Livestock ad set
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Fruit and Vegetable ad set
Acreage Management ad set
These ads were then shared across social media platforms using paid targeted ad services, Like Meta Business, to get them in font of the correct audiences to generate engagement and revenue.
Farm Progress Show 2026
The Farm Progress Show is the largest outdoor agricultural event in the United States. It is hosted in Boone Iowa every other year and Iowa State University has an exhibit space.
Project goal
The goal was to create a comprehensive and cohesive Identity for the Iowa state university exhibit space at the Farm Progress Show. Not only did it have to have its own look and feel for the show, but it also needed to follow Iowa State University Branding guidelines. This was achieved by creating an overall style guide to then use across multiple applications such as print ads, large display and backdrop pieces, smaller signage, and handout or take-away pieces.
Large Backdrops
The three larger backdrop pieces are 8 ft. tall by 10 ft. wide, and the smaller ones are 8 ft. tall by 2.5 ft. wide. These backdrops are used as display pieces behind booths within the exhibit space
Print ad
This is a full page ad that was printed in the Wallace's Farmer magazine to promote
Farm Progress Show.
Informational posters
These Posters are 24 x 36 inches and were created to showcase information and research that was being presented within the exhibit space.
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